How do you create a TV spot that will get kids out of their seats and inspire them to participate in school sports activities? At the same time, how do you list all the numerous activities of the Hrvatski školski sportski savez without losing the spot’s charm, dynamism, and most importantly, keeping the story intact?
Well, to start, we chose an animation style. Animated objects in a collage style that slightly resembles comic books and music videos was our first decision, and we’re glad we made it. The combination of photography and animation bridges the world of imagination with the real world, while bold typography emphasizes the most important information without interrupting the flow of the story.
Dynamic editing gives the spot energy and keeps the attention of young viewers, while symbolically strong and clear scenes ensure that each thought becomes striking and memorable. With a lively and playful tone and a good dose of optimism, we hope the spot will be a real inspiration for students searching for their sport!
Animation and edit: Saša Makšan
