What can be accomplished in two weeks? If you ask the Moglo team, a whole lot. When it comes to creating a video for a startup, speed, agility, and creativity in production are the top priorities. This was exactly the case for the Pythagora AI video.
The brief? A two-minute video in the style of classic programming tool videos, but different and recognizable, with a touch of animation. And yes, ready for release within two weeks.
We said, “no problem” and got to work. Zvonimir, who guides us through his product in the video, wrote the script with the help of a copywriter. Our in-house director, editor, and animator Saša Makšan took charge of the directing, editing, and animation. To keep everything within time and budget, our production team Sara Horvatić and Filip Lozančić managed the project, while director of photography Lutvo Mekić ensured that we achieved the best possible effect with the simplest means and equipment that doesn’t require a truck to get to the set. The result? A professional, warm, and natural video that presents the Pythagora AI tool and its creators in the best light.
Director, animator and editor: Saša Makšan
Producer: Sara Horvatić
Production assistent: Filip Lozančić
DoP: Lutvo Mekić
Sound: Rudolf Sačer
Client and narrator: Zvonimir Sabljić
