Kraš designed a coloring book for the Animal Kingdom, which has the function of improving children's graphomotor skills.

And where are we, you ask? We can proudly say that together with the Minus Minus agency, we stand behind the TV commercial in which we immerse ourselves in the magical world of children's imagination. As befits magical worlds, we tried to make every frame reflect the wonder and curiosity of young minds.

One of the goals of the campaign is to move children away from excessive screen consumption, so we played with the transformation of a mobile phone into an Animal Kingdom chocolate bar that symbolizes the transition from the digital world to reality.

And now it's time to go to the video.