Kaufland "Bez oklijevanja" - Moglo - video content creators

Two days. Four locations. Fifty extras. A few firefighters. A pinch of fire. And several special effects in the least expected places. The creative concept for this important spot comes from the agency McCann, while the firefighters are supported by Kaufland, which made donations to over 50 volunteer fire departments across the country. The campaign premiered in the summer of 2024, just before the fire season, highlighting real firefighters—those who spring into action without hesitation when lives and safety are at risk, regardless of time, place, weather conditions, or special occasions that might catch them off guard.

Client Kaufland

Year 2024.

To showcase all this in the best light, we relied on the directorial talent of Hani Domazet and the atmospheric style of director of photography Luka Trajković. The fire you see in the scene of the burning building is real and—since we obviously had firefighters on set—it was controlled. However, the scene with the stormy sky was partly created in the Moglo office—all those lightning bolts and heavy clouds above the firefighters were not made by nature but by our in-house animators in post-production.