How do you add animations to a finished video without making them feel like an afterthought? How do you stay within the realm of classic while still looking modern and fresh? How can you inform the viewer without making them feel like they’re back in a classroom? And most importantly, how do you tell the story of every important detail in the delicate process of creating a custom suit without overshadowing the visuals with animation and effects? Well, if you take a look at the video, you might find that the answer to all these questions is: easily.
At Moglo, we added a series of animations and visual effects to the finished video produced for Saint Daniel by the agency North2, with the goal of enriching the video with key information that wouldn't disrupt its flow. Just like a well-tailored suit where every detail makes sense.
Animator: Saša Makšan
