For the client Go2Digital, we created an animation that would present the creative possibilities of their new advertising spaces. The video is designed to present a unique installation of screens that form one connected whole, and at the same time can function separately.
The viewer will thus be able to follow the movements through all screens or with a focus on only one of them. That way our animation is always relevant, no matter in which moment a passerby gets involved.
In this video you can see our animation on digital screens in Držićeva street.
In this video you can see our animation on digital screens in City Center East
The imagined mechanism represents the concept of perpetuum mobile with excess energy. The motif of the ball was not chosen by chance - it is here to present Go2Digital as something homogeneous and complete, and yet volatile. The ball is a motif that cannot stand still because of its shape, suggesting a constant digital change.
Spheres are a source of energy. With their movement, they move 'seesaws' that convert this energy into mechanical energy. Thus, we point out the numerous possibilities of digital channels and different segments that are "open" for the ball to enter.
On the other side of the seesaw panel, we see the transmission of that mechanical energy via red lines. The balls have done their job - they have hit the key points needed for the energy to develop and spread further by some meaningful process.
Mechanical energy produces new energy sources that are transferred to part of the mechanism via a slide and thus close the circuit. The circle in this case is a metaphor for a complete, meaningful, innovative solution that works in its elements, but achieves its true essence only when it is formed into a whole. Just like the new Go2Digital screens.
The visualized mechanism forms only one of many closed entities, and one entity consists of thousands of such elements that eventually transition into a logo.
The message is simple - the possibilities are endless.
