Kaufland KŠVIP - Moglo - video content creators

And here we are again at school. But this time, not in the classroom, but in action, behind the cameras and screens. The main stars? This time—kids. The agency McCann is behind the creative concept for the spot, while the direction and work with the child stars were taken on by Hani Domazet. And we can rightfully call them child stars, as they performed their roles exceptionally professionally on the largest set with kids in Moglo's history.

Client Kaufland

Year 2024.

They even enjoyed a bit of VIP treatment—not the kind you think of when you hear 'fruits and vegetables'—with limousine rides and a real red carpet. Sure, it was part of the set, but still important. A great atmosphere, kid-friendly acting directions, fun costumes, and it seems we've found the formula for happy and enthusiastic kids. They even happily shared a bit of the spotlight with Mr. Ribafish.

However, not all the magic happened right there and then. We also owe some of it to the magic of special effects. For those of you scratching your heads, we're talking about scenes with newspapers, jumping over the camera, and fruit floating in the air. And just to wrap it up, we must note that no pears or apples were harmed during the filming. During the lunch break—most likely, yes. After all, this is a spot promoting healthy eating for all elementary school students.