Solidian is a manufacturer of construction materials that carries sustainability in its brand DNA. They use materials such as carbon fiber, glass and basalt to create products that are not only functional, but also aesthetically surprising.
Our task was to make an inspiring and emotional promo video. A bit mystical, the video reveals some of Solidian's projects, providing a deeper insight into the advantages of their solutions compared to classic steel reinforcements. The project is aimed at investors, engineers and architects, emphasizing the key message - building for future generations.
The message revolves around a narrative that, from the perspective of a unique product, speaks poetically and somewhat fantastically about real situations - the problem of pollution and the need for sustainability.
The voiceover thus beautifully completes the atmosphere of introspection and motivation for more responsible behavior. The video ends with a strong call to action - "build solid" which combines a technical literal meaning and a motivational abstract. This video is not only a presentation of jobs, but also a small artistic expression that encourages sustainable construction solutions.
Check out the behind the scenes video, which is just as impressive as the final one.
Client: Solidian
Production: Moglo
Director: Hani Domazet i Dalija Dozet
D.O.P: Lutvo Mekić
Producer: Ivan Tofing / Moglo
VIdeo Editing: Marko Knezović / Moglo
1st AD: Pere Cukrov
Assistent producer: Lana Stjepanović
Steadycam: Davor Bjelanović
1. camera assistent: Željko Župan
Camera Crew: Mario Hobor, Marko Harapin / CineCro
Drone: Ivica Vranjić
Scenography: Petra Poslek
Props: Denis Baranj, Juraj Košpić / Rekviziteri
Locations: Ivana Ester, Katarina Janković, Marta Mećava / Esterhaus production
Light and Grip: Aleksa Grujić, Petar Strmečki, Kristijan Grabovac, Goran Premerl / MB Grip
Costumes and make-up: Davor Morhan i Mia Popovska
B unit - 2nd AD: Marko Knezović / Moglo
B unit - DOP: Matej Subotić
Post-production SFX: Miroslav Brozović / Moglo
Color grading: Matej Subotić
Sound design: Studio 45
Casting: Suzana Zubčić / Supercasting agency
Cast: Lovorka Trdin, Igor Bukovčan, Martin L.O. Mihoković, Ivan Bezinović, Max Škrbić, Marco Ardizzone, Stipe Vidak, Suzana Zubčić
Car transfers: Alen Nužda / Pozitivan ritam
Catering: Catering Matanić
