Yasenka’s innovative line of dietary supplements is called VITAMIN CØDE, and it completely breaks away from the framework of typical pharmaceutical products. This product line aims to appeal to a younger generation, young working people, mothers, but also to the older population that’s overwhelmed by the sea of identical ads and messages.
The goal is to educate them and build a long-term connection with the brand. And no – VITAMIN CØDE doesn’t want to resemble typical pharmaceutical commercials in any way. We took on that challenge – from sketch to finish.
The campaign focuses on two key products – multiCOMPLEX and neuro B-complex – but the videos must not neglect the rest of the product line. And it was precisely this wide range of products that served as inspiration for the commercial. Vibrant, playful colors and bold typography were translated into the character of the TV spots through color palettes, rhythm, and dynamic scene transitions. We achieved a bold, fresh, and contemporary style through numerous match-cut sequences, giving the animation a smooth and fresh flow.
The end result is striking and pleasant, full of energy and boldness – just like how VITAMIN CØDE looks and acts on the body. This spot will definitely shake up the routine of TV programming, at least when it comes to commercial breaks, and the versions adapted for social media will blend perfectly into the online world of thoughtful aesthetics and impressive animation effects. In any case, we thoroughly enjoyed working on this project and look forward to the next opportunities to push the boundaries in this – or any other – industry.
