Auto TO specializes in selling used cars. But it's not just another car dealership. Unlike its competitors, Auto TO wants to showcase life, not just the product.
In the automotive world, it's not a big leap to focus on the car itself. However, when a brand encompasses various automotive brands and models, there isn't just one that stands out, especially in a 12-second spot. Nevertheless, the team from Ured za ideje excelled in establishing the creative concept for the video. It portrays a life situation familiar to all parents when embarking on a journey.
Moglo handled the entire package—shooting, casting, location scouting, as well as editing, grading, and sound editing in post-production.
Credits
Client: Auto TO
Agency: Ured za ideje
Production: Moglo
Director: Hani Domazet
Director of Photography: Lutvo Mekić
Sound: Đorđe Stevanović
Colorist: Matej Subotić
