The fact that private labels have long ceased to be mere substitutes for well-known brands and are now gathering fans among customers with their quality, variety, and innovation is no news. However, the fact that BIPE’s private labels received not one, but two spots (well, one spot with two versions to cover all products) produced by Moglo is quite the novelty. The agency I TO NIJE SVE! is behind the creative concept of this charming advertisement, and director Renata Lučić helped bring all the ideas to life on a pleasant shooting day—and at the end of the day, we ended up with a warm and dynamic spot.
But that’s not all. For this ad, under the guidance of director of photography Lazar Bogdanović, we rolled the camera for the first time in Moglo's history (yes, not everything is just special effects, although they are present in the spot), and we can also boast of the largest set dressing of rooms to achieve a vibrant atmosphere in the subtle yet unmistakable spirit and style of BIPA.
Director: Renata Lučić
Producer: Marta Radoš // MOGLO
Producer manager: Sabrina Herak Smoković
PA: Kruno Šimundić
Production: MOGLO
DOP: Lazar Bogdanović
Trinity Operator: Tomislav Lebarić
1AC: Tonći Gaćina
2AC: Ivan Sertić
3AC: Sara Kaluđerović
Gaffer: Darko Bralo
Electrician: Mladen Hison, Jadranko Bagarić, Ivan Bagarić, Franjo Mihaljević
Key Grip: Goran Veselinović
Best Boy Juraj Stiković
Sceno: Dajana Jurman Osip, Bojan Drezgić
Props: Rekviziteri
Sound: Marko Grgić
Costume: Mirna Mihoković
Costume assistant: Anamarija Stančić
MUA: Tamara Radinger
MUA assistant: Jasna Rosandić
Editing: Dora Slakoper
Vfx: Marko Knezović // MOGLO
Colorist: Yerlan
Animation & Graphics: Moglo
Sound Design: Jan Kinčl
VO: Ines Bojanić
1AD: Lukša Benić
Photo KV: Damir Žižić
Photo assistant KV:
BTS: Ivan Buvinić
Making Of Video: Tin Meze
Casting Agencija: Casting Koke
Location manager: Ivana Esterhaus
Location: Juraj Denžić
Catering & Craft: Catering Matanić
Drivers: Alen Nužda, Zlatan Jagnjić, Ivica Lončar
Animal Handler: Vedran Vukomanović
Actors:
Mum: Marija Kasum
Dad: Damir Botić
Son: Luka Goršćak
Daughter: Lily Antić
Baby: David
